BRAU Beviale’07 (Germany)

In November 2007 the Novosibirskprodmash Company took part in BRAU Beviale exhibition that is one of the most important European shows for the beverage industry. This time we took into consideration everything that we had learned at the previous exhibition and exhibited 2 versions of the PEGAS device: one is for dispensing into plastic bottles and another is for dispensing into German style glass bottles. In total 130 representatives from 28 countries visited our stand. The PEGAS dispenser aroused interest among representatives of breweries, brewpubs, beer equipment producers and sellers.

Target groups data

Target groups	Planned to reach	Reached
Breweries	+	+
Micro-breweries	+	+
Beer equipment sellers	+	+
Beer and food equipment producers	+	+
Whole sellers of beer and foamy beverages	+
Beer retail chains	+
Beer and food delivery services		+
Bars/Restaurants		+

Most of visitors came from Europe (Germany, Austria, Hungary, Czech Republic, Croatia, etc.), but there were also guests from Republic of South Africa, Brazil, and Australia.

Target markets data

Our main target markets	Planned to reach	Reached
CIS	+	+
Western Europe	+	+
North Europe	+	+
South Europe	+	+
Eastern Europe	+	+
Australia, New Zealand		+
The Middle East		+
South-east Asia		+
North Asia		+
North America		+
South America		+
Central, Western, South Afriсa		+

Although for the Europeans it is very unusual to buy draught beer in supermarkets, most visitors of our stand considered the idea of selling draught beer from kegs in supermarkets to be interesting and promising.

7 companies wanted to buy our PEGAS device right at the exhibition, and 20 asked to get in touch with them after BRAU Beviale. 81 companies expressed their interest in our product and asked for more information. Among them were the representatives of Coors Brewers Ltd., Carlsberg Group, Oprema-Uredaji d.d., Micro Matic, Kirin Co. Ltd etc.

Contact Numbers

Criteria		Results
Stand visitors, total		149
Number of contacts, who expressed interest		135
Number of contacts, who asked for a commercial offer		96

After the exhibition the following specialized magazines are going to publish information about our company:

PETplanet (Germany)
Birra (Italy)
Bebidas (Spain)
Brewer and Distiller International (UK)
The New Brewer (USA)
GETRAENKE (Germany)

Due to the exhibition we came to the following important conclusions:

Micro-breweries consider the PEGAS device as a solution for problems (excessive foam, slow speed of dispensing) with dispensing beer from kegs into bottles for take away. Besides, this is a good alternative to the expensive bottling equipment. However, almost every European brewery uses glass bottles with different bottle necks. Our engineers should calculate design costs for the device that will meet the requirements of every customer.
It is possible to change the tradition of drinking beer only from glass bottles, since people agree that plastic bottles have obvious advantages: they are lighter, 100% recyclable, and have the same barrier properties as glass.
The idea of beer retail trade with the help of our PEGAS device seems very attractive and profitable to brewers because it could increase their sales. We need to provide them with more information about this way of retail trade.

After BRAU Beviale the Novosibirskprodmash Company continues to promote and introduce its products to the international market. We took into account requests of our stand visitors at the exhibition and now we are finding ways to satisfy their needs. In February 2008 we are starting the manufacture of a new modified version of the PEGAS device. Having better design it will more convenient for operation and maintenance.