PEGAS goes to the AB InBev

The top managers of the Novosibirskprodmash, ZAO were invited by the AB InBev to its headquarters in Leuven, Belgium, on November, 18, 2009, to make a presentation about the PEGAS products for the AB InBev technical specialists.

At the meeting Novosibirskprodmash demonstrated its draft beer dispenser for PET bottles, PEGAS NovoTap, and a PEGAS Dragon beer tower along with its new product: PEGAS CrafTap, a system for foamless filling of beer into growlers. This presentation took place as a part of the AB InBev supplier search program for co-developing innovative products in the field of draft beer dispensing. Novosibirskprodmash demonstrated the work of its beer dispensing systems and described a unique market segment in Russia, a highly developed network of take-home draft beer stores, and the role the PEGAS systems have played in shaping and growing popularity of this type of beer sales service in Russia.

The invitation to the AB InBev headquarters was the result of the AB InBev representatives' visit of the Novosibirskprodmash company's stand at the Drinktec trade fair, held on September, 14-19, 2009 in Munich, Germany, and a successful completion of the first screening phase by the Novosibirskprodmash. The AB InBev has selected the Novosibirskprodmash from several leading manufacturers of beer dispensing equipment to participate in the screening process, with the presentation in Leuven being the second screening phase.

As a result of the meeting, the two companies decided to continue discussions about the opportunities to develop the concept of take-home draft beer sales now highly popular in Russia on the world scale.

Note:

Anheuser-Busch InBev is the leading global brewer and one of the world’s top five consumer products companies. With four of the top ten selling beers in the world, Anheuser-Busch InBev holds the number one or number two position in over 20 key markets. It has a strong presence in both developed and developing markets.

Headquartered in Leuven, Belgium, Anheuser-Busch InBev leverages the collective strength
of approximately 120 000 people in over 30 countries worldwide. The company works through six operational Zones; North America, Latin America North, Latin America South, Western Europe, Central & Eastern Europe, and Asia Pacific.